Users will soon have a updated setting that enables them to reduce the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform revealed that it currently hosts more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a widespread release. This development coincides with a rise in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A significant portion of this content is classified as low-quality AI content, a phrase for substandard, factory-style content that is often nonsensical or surreal.
“We know from our community that many people like content produced via AI tools, including digital art to science explainers, and we aim to give people the power to see more or less of that, according to their own choices,” said a platform representative.
Scale of AI Content
TikTok shared that there are now over a billion videos on its network tagged as AI-generated. Overall, in excess of 100 million media items are submitted to the platform each day, making clips made by AI a minor part of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of AI content they view by using the content preference setting in the platform and choosing “AI-generated content”. Other topics that currently be controlled under the tool cover politics, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules mandate creators to tag “realistic” AI-generated content, and it prohibits malicious fake videos of celebrities or critical incidents. Any realistic AI video that is unmarked can be taken down under its terms of service.
In addition, the app will from now on attach an “AI-made” tag to content made using its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This action is intended to deter users from trying to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore launching a $2m educational fund for experts and institutions to create educational content about using AI responsibly. This project will support educational bodies dedicated to teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, amid discussion over intentions to lay off hundreds of content moderators in the United Kingdom. The company is set to eliminate a significant number of roles in its content moderation department in London, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive explained that human moderation would continue to be important, but AI can protect employees by filtering out the most harmful content before it gets reviewed by people. The platform stated a significant reduction in disturbing and violent content handled by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
